Reach curious readers.
Respect their trust.
Advertising and clearly labelled sponsorship opportunities alongside educational content.
Display advertising
Reserved placements around journal content keep advertising separate from the explanation. Final creative and destination links should be relevant, accurate and suitable for the audience.
Sponsored features
A sponsor may support a clearly labelled feature or topic collection. Commercial support will be disclosed at the point of reading. Sponsorship does not purchase favourable conclusions or undisclosed recommendations.
What a proposal should include
- The organisation and the product or service being promoted.
- The audience, proposed placement and campaign dates.
- Creative, destination links and any financial claims needing verification.
- Budget, disclosure requirements and measurement expectations.
Placement and pricing are agreed for each campaign. Audience figures will be stated only when measured; no reach or return is guaranteed.
Editorial independence
Paid links will use sponsored attributes. Educational content remains clearly distinguishable from paid material. See the editorial policy for the boundaries.